This project is a comprehensive redesign of the McDonald's homepage aimed at improving overall usability, enhancing visual hierarchy, and increasing user engagement. We focus on addressing issues such as interface clutter, intrusive banners, and visual overload while preserving the core functionality that users rely on.
In the following slides, you will see detailed explanations of the problems with the current design, interactive wireframes of both the existing and proposed layouts, and interactive previews of pixel-perfect mockups that bring the redesign to life.
While McDonald's iconic branding is instantly recognizable, the current homepage design has some notable UI/UX concerns:
Below is an interactive preview of the current (original) McDonald's homepage. Use this preview to understand the starting point for our redesign.
The wireframe below represents a simplified, monochromatic blueprint of the existing McDonald's homepage. It strips away color and imagery to focus on the layout, content organization, and interaction flow.
In this wireframe, notice the prominent Terms & Conditions banner, two large promotional sections (breakfast and McCrispy), and the placement of the navigation. This simplified view helps us pinpoint areas where the content hierarchy can be improved.
The redesigned wireframe reorganizes the content to create a more intuitive flow. We condensed the Terms & Conditions banner, introduced a single hero section with a clear call-to-action, and placed secondary promos in separate cards to reduce visual clutter.
This wireframe acts as a blueprint for the new design, ensuring that the improved structure supports both existing functionalities and new enhancements such as highlighting “Order Now” in the navigation and simplifying promotional blocks.
The final redesign is shown in the pixel‑perfect mockup below. This version incorporates a more balanced color palette, clearer typography, and better calls-to-action (e.g., a standout “Order Now” button).
Here, the improved layout, updated promotional sections, and simplified Terms & Conditions banner work together to create a user-friendly experience that is both visually appealing and highly functional.
Below is an interactive preview of the redesigned homepage. Notice how the updated design clearly differentiates between the hero section and secondary promos, giving users a clear path to ordering and exploring deals.
To clearly illustrate the improvements, the following side-by-side comparison displays the original and redesigned homepages. This comparison highlights key differences such as layout clarity, navigation improvements, and visual hierarchy enhancements.
Key Differences:
This is a dummy page for interactive navigation. It serves as a stand-in for pages that would normally contain more detailed content.